I'm hooked on a game called Castle Age on Facebook. When I first started playing, the game mostly consisted of completing quests and slaying monsters. There was a player vs. player (pvp) element of the game if you wanted--you'd go to the battle page and challenge other Castle Age players to duels (or invasions). If you win, you earn battle points and achieve higher ranks, so people move up through the ranks from things like Soldier to General to Duke to High King. (You really have to win a lot of duels to reach High King.)
You have two options when you play this game. You play it either as your real self, acting in the game as you normally would in real life (bearing in mind that it's a game and not real life); or, you playact your way through the game, taking on the aspects of a heroic character you would like to be and aren't like at all (it's either that, or there are some true sociopaths who play this game, or, alternately, some true angels).
When I first started playing two years ago, I used to meet some people who thoroughly disliked the pvp aspect of the game. They didn't want to hit anybody and did it only if they had to. Their focus was on questing and slaying monsters, so they put most of their skill points into energy and stamina. Consequently, they were the "soft" players without a lot of attack and defense, easily defeated.
Or, there have been players whose main focus has always been the pvp aspect of the game, and they build up quite a bit of attack and defense. If they quest, they do it mainly to get skill points to add to their att/def. If they join monsters, they do it for the loot (stronger armor, better weapons). They are hard, if not impossible, to defeat.
Most players are somewhere between the two extremes, or "hybrids." Pvp is just one element of the game, but you don't want to be a sitting duck, either, so you build up enough attack and defense to hold your own if need be. But most of your time is spent questing and slaying monsters with friends.
However, over the past year, the Castle Age developers have added more pvp aspects to the game. Now, we have not just the battle page, but we have festival duels and conquest duels (not to mention guild battles, festival battles, and the occasional Arena). The result is inevitable: more people are becoming pvp types and everybody is finding themselves continually under attack. So a form of "dueling etiquette" is taking shape; the interesting thing is that since there are no official rules regarding this, everyone makes up their own etiquette about what is reasonable and fair play and what isn't.
The old "softies" are largely a thing of the past, except that every now and then you'll see somebody complaining about being hit, say, ten times in a row and insisting that three times is enough. These are the people I think of as classic oversensitives. Really, if you're going to play a game with a pvp element, you need to expect to get totally smacked down every now and then. It's part of the game; it's not personal--somebody is just after points--so work on building up your defense and grow a thicker skin. Virtually no one is going to back you up in your complaining about a single player hitting you ten times in one isolated instance.
Fifty times in a row, though? Well, many would agree that's excessive. On the other hand, if that happens just one time from a single player, you've clearly run into what I think of as the pvp opportunist; they exist, no point in getting worked up about it; pick yourself up, dust yourself off, and get on with your life.
But what if that same player comes back and chain attacks you like that a second time? That used to be where I drew the line. Once, okay; twice, they're an asshole. Then you are entitled to a rant. Or, you can get a stronger friend in the game to chain the person back for you so you can feel a little sense of revenge or of helping to teach the bully a lesson in what it feels like to be singled out and picked on. (Though the truth is, these people probably already know perfectly well what it feels like and they just don't care.)
Except, now that there are so many pvp aspects of the game I've honestly found that I've hit the same player more than once totally by mistake. (Then again, I would never hit anybody fifty times. My max is 15 times in a row and that is ONLY IF we're equal in rank and I'm getting lots of points from them.) So, I've adjusted my own rules of etiquette: if someone chains me more than twice, that's excessive, especially if the attacks happens in a short period of time (like a month). The odds of the game pitting you against the same players more than twice within a matter of a few weeks are pretty slim. The time period is also so short that you are likely to recall that you've hit that person before. So not remembering is no excuse. If you do remember hitting them (especially if you've already chained them twice) and you go ahead and chain them again for a third time, then you have reached the level of what I think of as the pvp sociopath.
Now some pvp players don't see it this way. Since there are no rules in the game that say a person can't chain attack someone daily if that person happens to pop up on their battle page, all bets are off, and if they repeatedly beat you up, that's your tough luck. That's why I think of them as sociopaths. They have no conscience, no little inner voice that says: "Don't you think this is wrong?" (It's the same reasoning a con artist uses when they scam a victim: it's your fault you're the victim, dummy; it's what you get for being so gullible.) Of course, it is just a game. But then again, most people still apply their own morals even when they're playing a game. For example, we don't like cheaters. Even in a game, we don't like bullies. We don't like predatory opportunists. In other words, there is still the idea of fair play. The sociopaths have no appreciation of this. So I wind up concluding they're either a true jackass in real life, or they're so pathetic in real life that they "get even" with the world when they're playing a game, assuming the role of "Super Slayer." (I once asked a repeat chainer if the problem wasn't really that he had a tiny penis to be repeatedly chain attacking an almost 50 year-old lady with such viciousness. The humor was lost on him, alas. But clearly he was compensating for something.)
Anyway, I'm happy to say that, by far, the majority of people playing Castle Age are good folks with a solid sense of fair play. Just bear in mind that everybody's ethics are a little different. I've had Level 1200+ people chain attack me but stop at, say, 25 hits and leave me half alive. That doesn't upset me. Their bar is just a little higher than mine (15 hits). The fact that they stopped indicates they do draw a line somewhere. I have a tendency to send friend requests to people like this. They're good allies to have (especially when you come across a genuine bully who doesn't know when to stop).
In fact, these are the kind of people in Castle Age who often turn out to be the angels, guardians of a sort. They are strong enough to retaliate against bullies for the smaller players and they are kind enough to enter monster battles that have gone critical and save them for you, even though they have virtually nothing to gain from doing either of these things. Your best line of defense is often simple kindness, and not immediately assuming the worst of someone. Drop them a quick message and/or a friend request. ("Hi, just asking--did you mean to hit me 50 times in a row twice just this week?" Nine times out of ten, you will get a response that says, "Oh, sorry! I didn't realize I'd already hit you.") It's a great way to meet and make friends.
The other thing that people need to know is that, once you reach Level 300, the game no longer matches you up against people who are roughly your same level. You may get matched up against people two, three, four times higher than you. So don't get upset if someone several levels higher than you hits you, say, a measly five times. The fact that they stopped at five indicates that's a kind person on the other end. You may ask, why did they hit me at all? It's because no one can control who pops up on the battle page or the festival duels page or whatnot. If someone can get a few points from you, they will hit you (you've got to earn points somehow); so, if they kept it to a minimum, they're a good egg.
The bottom line, in my opinion, is this: nothing is worth getting upset by anymore in Castle Age unless you are chained (excessive number of hits in a row) three times or more in a short span of time by the same person. Hopefully this will be a rare experience for you.
And if you happen to be one of the sociopath chainers reading this, why, the only word I have for you is: karma.
Castle Age is a social game. In the long run, you get back what you put out.